Dandelion was born as a small seed of an idea, rooted in my work as a psychologist and in my desire to bring mental health closer to everyday life. I have always believed that the messages we repeat—the ones we wear, the ones we see every day—can become powerful reminders of calm, strength, and tenderness. That’s why every piece of clothing, every candle, and every creation in Dandelion carries words and symbols that invite you to breathe, to let go, and to reconnect with yourself. It’s not just clothing or accessories: it’s a space where self-care becomes part of the routine, even in the most chaotic days.
The roots of Dandelion are deeply Peruvian: I was born and raised in Peru, and even though life has taken me far away, I still carry the warmth of my land in everything I create. It’s not a “family business” in the strictest sense, but my family is always there with their ideas, their encouragement, and sometimes their hands in the process. When we get the chance to be together, they join in packing, finishing, and crafting details. And yes, sometimes it feels more like a workshop of laughter, kraft paper, and tape than a business (because handmade also means human, imperfect, and full of humor).
The dandelion itself inspired not only the name but also the spirit of this project. Its roots grow strong and deep, its yellow flowers radiate light, and its seeds, when carried by the wind, remind us of wishes, dreams, and fresh beginnings. Who hasn’t blown on a dandelion while secretly asking for a wish? That very gesture is what I want Dandelion to embody: the hope that feels light in your hands, even when the wind is strong.
This is my very first venture, and I learn from it every single day (yes, even how to wrestle with cardboard boxes and machines that seem to have more personality than me). My dream is for Dandelion to grow enough to one day fund an animal shelter, a place where vulnerable dogs and cats can find care and love. In the end, everything I do is guided by the same belief: life feels softer when we choose kindness, when we choose quality over rush, and when we remember that, like a dandelion, we can always bloom again.
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